Good images in your Google My Business account helps you rank higher in Google Maps and eventually appear on the Local Pack. Increasing you more visibility, which leads to more leads, which leads to more sale.
I have noticed for many types of queries, for local services, it is difficult to beat the Giant websites and rank your own website. For instance, check keyword like "hotels in bangalore", the bigger websites like TripAdvisor, MakeMyTrip, Goibibo, booking.com, yatra.com are killing it.
It is next to impossible for Local Businesses to rank their website even at the top 5. Because breaking pattern is difficult, Google doesn't rank those websites for that type of queries for no reason. Maybe people/visitors like those websites that websites of Individuals for those kinds of services - in this case, Google certainly will not rank your website.
But, ranking in local pack, it is yet a lot easier. Also for Hotels, the Google Search page has a special kind interface for the map, there 4 listings, also have offers like "Free Wifi".
Well, for this keyword yet it is difficult, as all huge 5-star hotels are ranking in Local Pack, I have chosen a bad example, the Hotel Industry is too competitive Local Business. But many other local service-based businesses like "HVAC", "Plumber", you can rank easily (compared to a hotel) in Google Maps Local Pack, though the cant rank website.
So for so many service-related businesses, Google Maps listing is more important than their website.
Here I will show optimizing only one aspect it, which is Image Optimization for Google My Business.
Because website and Google my Business provides different kinds of experiences to the users. Some things are more appropriate in one place than others.
Here is a list of things that matter in Google my Business Images
Some obvious like Relevant photos. Original photos are better.
Image Quality: people like to see good quality images. On your website good quality and bigger sized images make the page load slow, people hate that. But here that's not a problem.
Here I would say do not optimize the image size, Google will do it anyway.
Another thing which you do not realize but helps to some extent is the Image Meta Data.
More specifically image Geo Location data.
When you capture a photo, especially from an Android device, it Geo Tags the photos automatically. In that case, you do not require it.
But, if your Camera or phone doesn't do it, or you are simply faking the location data. For, an example, you took a picture in Bangalore, but you want to add it in a location in Mumbai - then certainly you want to change the Geo Metadata to Mumbai location. Otherwise, you just giving Google a hint that you are faking it.
So, to check the current Geo Metadata,
1. Select an image
2. Click Alt + Enter, to see the Properties
3. Select the "Details" tab
4. Scroll Down to find Longitude and latitude, under GPS heading. If you don't see it, that means the image doesn't have Geo Tagging.
Geo Tagging to photos for Google my Business
There are several tools, but all doesn't work everywhere like this is a nice tool. so easy, but not available in India.
Here is another tool, worked for me, but takes effort. First of all, you and to have an account there. It was not able to find any location. So I have to go to google, and find out the longitude and latitude, then enter into the tool to write your Geo Location.
You can use open source software like gimps.
https://www.geoimgr.com/na
https://edit.csc-search.com/geotag
https://geotag.online/
Image Optimisation for Google My Business
https://edit.csc-search.com/geotag
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